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Use a hand written letter on your ad copy
instead of text. Write the ad on a piece of paper, scan it and publish the
ad on your web page. Adding a personal touch will always increase your
sales.
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In your ad copy, include a list of famous and
respected customers who have purchased from you. People will think that if
these people bought from you, they should also trust your business and
purchase your products. Make sure to get their permission first!
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Show before and after photos for your products
on your web page copy. Show the problem picture and then beside it, show the
picture of the resolution to the problem when they use your product.
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Include an article or review that has been
written about you or your business with your ad copy. This will show people
that your business is respected and will increase your credibility.
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When you offer free bonuses in your ad copy,
also list the dollar value beside each bonus. People will feel they're
getting a good deal and it will increase the value of your product.
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Hire a famous person to endorse your product or
service. Make sure the person is well known to your target audience. Include
their picture and statements on your ad copy.
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Include your own picture on your ad copy. This
will show people that you're not hiding behind your ad copy and will
increase their trust. Also, include your contact information below the
picture and a brief statement or quote.
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Tell your potential customers on your ad copy
that you will donate a percentage of their purchase price to specific
charity. This will show them you really care about the people. They may just
buy your product to donate to the charity.
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Ask your potential customers plenty of yes and
no questions in your ad copy. The questions should remind them of their
problem and make them think about what will happen if they don't purchase
your product.
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Tell your potential customers they will receive
a free prize if they find the five words in your ad copy that are misspelled
or spelled backwards. The longer you can keep someone reading your copy the
greater chance of them purchasing.
10
Eye-Popping, Jaw-Dropping Ad Copy Secrets