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Spend money on targeted advertising instead of
mass media advertising. You don't want to waste your ad dollars on people
who aren't interested.
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Increase your profits by concentrating on small
details. Improving small things like text size, color, or graphics can
really make a positive difference.
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Keep your offers flexible. If you offer a set
price for your product, you could offer the people that can't afford it an
optional payment plan.
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Offer your knowledge or consulting as a bonus
product. You could offer a free 15 or 30 minute consultation. This will add
value to your product.
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Personalize all your e-mail messages so they
get read. Include the recipient's name in the subject line. This will grab
peoples attention quickly.
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Keep your web site consistent. You don't want
to keep things on your web site that are unrelated to the theme of your web
site.
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Attract more subscribers to your free e-zine by
giving them free bonuses like e-books, software, online services and other
incentives.
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Sell advertising space in your e-zine and on
your web site. This will create an extra income stream for your business.
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Make your web site ready for the public. Have
an "About Us" page and clear descriptions of what actions you want
your visitors to take.
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Don't just start advertising everywhere, plan
out your marketing. Locate places and publications that your target audience
would congregate around.
