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You don't make people feel safe when they
order. Remind people that they are ordering through a secure server. Tell
them you won't sell their e-mail address and all their information will be
kept confidential.
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You don't make your ad copy attractive. Your ad
lists features instead of benefits. The headline does not attract at your
target audience. You don't list any testimonials or guarantees included in
your ad.
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You don't remind people to come back and visit.
People usually don't purchase the first time they visit. The more times they
visit your site, the greater the chance they will buy. The most effective
way is to give them a free subscription to your e-zine.
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You don't let people know anything about your
business. They will feel more comfortable if they know who they are buying
from. Publish a section called "About Us" on your web site.
Include your business history, profile of employees, contact information
etc.
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You don't give people as many ordering options
as possible. Accept credit cards, checks, money orders, and other forms of
electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc.
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You don't make your web site look professional.
You want to have your own domain name. Your web site should be easy to
navigate through. The graphics should be related to the theme of your web
site.
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You don't let people read your ad before they
get your freebie. When you use free stuff to lure people to your web site
include it below your ad copy or on another web page. If you list the
freebie above your ad they may never look to see what you're selling.
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You don't attract the target audience that
would buy your product or service. A simple way to do this is to survey your
existing customers to see what attracted them to buy. This information will
help you improve your target marketing and advertising.
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You don't test and improve your ad copy. There
are many people who write an ad copy and never change it. You have to
continually test and improve your ad copy to get the highest possible
response rate.
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You don't give people any urgency to buy now.
Many people are interested in your product but they put off buying it till
later and eventually forget about it. Entice them to buy now with a freebie
or discount and include a deadline date when the offer ends.
