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You could decrease or increase the length of
your ad copy. There is no rule on how long your ad copy should be unless
space is a consideration. The ad should be long enough to sell your product.
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You could add some sub headlines on your ad
copy. Sub headlines act just like headlines; they grab the readers
attention. They'll keep the readers interested as they continue to read your
ad.
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You could ask your reader questions through out
the ad copy. They will answer the questions in their own head as they read
your ad copy. The questions you ask should persuade the reader into buying.
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You could highlight keywords through out your
ad copy. The keywords should be attractive to your target audience. You
could highlight them with color, underlines, italics, etc.
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You could bullet or indent your benefits on
your ad copy. Must people won't read a whole ad copy, so make your products
benefits standout and you won't lose the sales from all the skimmers.
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You could change the size of your text on your
ad copy. You want to make your text large enough so it's not hard to read.
You also want your headline and major points to be larger so they will
standout.
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You could raise or lower the price on your ad
copy. A higher price could increase the perceived value of your product and
a lower price could lesson your product's value.
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You could add proof of results on your ad copy.
You should include testimonials, endorsements, and factual statistics to
prove your product's claims.
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You could add special offers on your ad copy.
It's usually easier to sell the offer than the product. You could use
discounts, free bonuses, volume sales, etc.
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You could eliminate the hard-to-understand
jargon on your ad copy. Unless your product calls for technical words, you
want your ad to be read without people pulling out a dictionary.
