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10 Upsell Strategies That Will Increase Your Profits
by Bill Brine
As you know, it can be very expensive to attract new customers. You can cut
down on those expenses by "upselling" to those new customers. For
example, let's say you're selling a computer with a 15" monitor for $1200.
You tell people they can upgrade to a 17" monitor for only $200 more.
That's upselling! Your goal is to get more money out of the first sale. Below
are ten upselling strategies you can use to increase your profits.
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Deluxe Upsell - You could sell a basic
product and tell people that for a little more money they can receive the
deluxe edition.
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Money Upsell - You could offer people
the rights to sell the product they are buying from your business. You could
charge an extra $30 to get the reproduction rights.
-
Discount Upsell - If you're selling a
product people may order again in the future like shave gel, you could offer
them a second can of shave gel at a discount.
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Time Upsell - If you're selling a
product or service people subscribe to, like a magazine, you could tell them
if they subscribe for two years instead of one, they can receive it half off
the cover price.
-
Quantity Upsell - This is similar to the
discount upsell. The only difference is you increase the discount by how
many products they order. If they order 3 it's a 10% discount, if they order
5 it's a 15% discount.
-
Package Upsell - When you're selling a
product you could offer similar products in a package deal. Tell the people
the other products are cheaper with the package deal versus purchasing them
separately.
-
Affiliate Upsell - When you're selling a
product you could offer someone else's product as an upsell. You would have
to make a commission on the product in order to profit.
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Free Upsell - You could offer a free
sample or trial of your product (your first sale would be free) and then
tell people if they order the full version right now they will get a
discount.
-
Extra Upsell - There are many things you
could charge extra for at the time of sale. It could be gift wrapping,
imprinting, custom designs, etc.
-
Extended Upsell - If your product comes
with a warranty, you could ask people if they would like to extend the
warranty one more year for only $30.
In conclusion, you can use one or all these strategies to increase your
profits at the point of sale. Don't be afraid to use your imagination to come up
with other upsell strategies.
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Bill
Brine is a recognized author of many different articles
relating to internet marketing and online business.
You can find more free articles like this at his website:
www.brincom.com/articles.html
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Note: You are authorized to copy and republish
this article in its entirety, provided you maintain the 'Resource Box' at the
bottom.
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