-
Sell your product at a higher price. This
increases the perceived value because people usually associate the higher
priced product as being better.
-
Offer a free trial or sample of your product.
This increases the perceived value because people think you're confident in
your product, so it must be good.
-
Include tons of testimonials on your ad copy.
This increases the perceived value because you have actual proof of other
people's experiences with your product.
-
Load your ad copy full of benefits. This
increases the perceived value because people think they are getting
solutions to a number of problems.
-
Offer an affiliate program with your product.
This increases the perceived value because people can also make money with
your product.
-
Give people a strong guarantee. This increases
the perceived value because it shows that you stand be- hind your products.
-
Package your product with a lot of bonuses.
This increases the perceived value because people feel they are getting more
for their money.
-
Get your product endorsed by a famous person.
This increases the perceived value because people think that famous people
wouldn't want their name associated with a poor product.
-
Include the reprint/reproduction rights with
your product. This increases the perceived value because people can start a
business and make money.
-
Get the word out about your product and brand
it. This increases the perceived value because people believe the brand name
products have better quality.
