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Gain free advertising by submitting your
software to freebie and freeware/shareware web sites. This will increase the
number of visitors to your web site.
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If you created the free software yourself, you
will become known as an expert. This will gain people's trust and they will
buy your main product faster.
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Offer your software as an extra free bonus to
the people that buy one of your main products. People buy products quicker
with free bonuses included.
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Publish your free software on disk or CD-Rom
then include it with your direct mail packages. This can increase the amount
of orders you'll receive.
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Build your opt-in e-mail list fast by asking
your visitors to give you their contact information before they can download
your software.
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People love to get free stuff. They will visit
your web site to download the free software. Make sure the software is
attractive to your target audience.
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Tell people they can download your software at
no-cost if they link to your web site. This strategy will multiply your
advertising all over the internet.
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You will gain valuable referrals from people
that tell others about the free software you give away. Word of mouth
advertising can be very powerful.
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Increase your e-zine's subscriber base by
giving away software to people that subscribe to your e-zine. This'll give
them an incentive to subscribe.
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Give away software to your current customers as
a way of letting them know you appreciate their business. This will create
loyalty and repeat sales.
