The key to outselling your competition is to compare your product to theirs.
When you find the differences between products, use your findings to improve
your product. Below are 12 things you can compare and improve upon to outsell
your competition.
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Price- Can you offer a lower price? Can
you offer a higher price and increase the perceived value of your product?
Do you offer easier payment options than your competition?
-
Packaging- Can you package your product
more attractively? Do the colors of your package relate to your product? Can
you package your product into a smaller or larger package?
-
Delivery- Can you offering cheaper
shipping? Do you have a high enough profit margin to offer free shipping?
Can you ship your products faster?
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Benefits- Can you offer more benefits
than your competition? Are your benefits stronger? Do you have believable
proof that supports your claims?
-
Quality- Is your product built and
tested to last longer than your competition? Can you improve the overall
quality of your product?
-
Performance- Can you make your product
faster at solving your customers problem? Is your product easier to use than
your competitions?
-
Features- Can you offer more product
features than your competition? Do your features support the benefits you
offer?
-
Availability- Is your product always
available or do your have to backorder it? Can your product suppliers drop
ship to your customers?
-
Extras- Do you provided free bonuses
when your customers buy your product? Are your bonuses more valuable than
your competitions?
-
Service- Do you offer your customers
free 24 hour customer service? Can you provide free product repair? Does
your competition make their customers talk to a machine?
-
Proof- Can you provide more proof than
your competition that your product is reliable? Can you provide stronger
testimonials or endorsements?
-
Guarantees- Do you have a stronger
guarantee than your competition? Do you offer warranties with your product?
Do you provide an easier return policy?
