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Give people a free subscription to your e-zine.
Almost everyone is publishing a e-zine nowadays so it's important to give
something extra with the free subscription. You could offer a free gift or
advertising when people subscribe.
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Provide your visitors with free content. Your
content will be more attractive to your visitors if it's up-to-date or
original. You could also offer people the option to reprint the content in
their e-zine or web site.
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Offer a free online directory. The directory
could be full of interesting ebooks, e-zines, web sites etc. If people find
your directory to be a valuable resource they will visit it over and over.
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Give your visitors a free ebook. You could also
include your own ad in the ebook and allow other people to give it away. If
you don't want to take the time to write one, you could ask other writers
permission to use their articles.
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Hold free online classes or seminars. They
could be held in your web site's chat room. The idea of "live"
information will definitely entice people to visit your web site. You will
become known as an expert on the topic.
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Give visitors a free entry into your contest or
sweepstakes. The prizes should be something of interest or value to your
visitors. Most people who enter will continually revisit your web site to
get the results.
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Let visitors download free software. It could
be freeware, shareware, demos etc. You could even turn part of your site
into a free software directory. If you created the software, include your ad
inside and let other people give it away.
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Offer free online services or utilities from
your web site. They could be search engine submitting, copy writing
proofreading etc. The service or utility should be helpful to your target
audience.
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Give free consulting to people who visit your
web site. You could offer your knowledge via e-mail or by telephone. People
will consider this a huge value because consulting fees can be very
expensive.
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Give your visitors a free membership to your
online club. People want to belong to something, why not your online club.
You could also give away a free e-zine for club members only.