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Creating an Employee Newsletter

by Bill Brine

If you are a business with a large number of employees, you are likely to be confronted by a number of issues. Enhancing productivity is always a concern and you might have your sights set on it. Getting the company messages to all the employees will be another pain point and you would need a communication channel to help you do that. Maintaining employee morale is likely to be another area of interest to you, and finally, creating a way for your employees to bond will figure prominently on your mind.

Your one stop solution to all the above problems is an employee newsletter. The moment most employers hear the words ‘employee newsletter’ they try and look for reasons why they can’t go for it. Who will create the content? How can I afford the cost? Does anyone at all read nowadays? Why do I need an employee newsletter?... will all be questions that will come your way. But what if I were able to prove that you can inexpensively produce a quality newsletter that educates, communicates, interacts and bonds with your employees, making them productive, happy workers!

The first role that an employee newsletter plays is that of an information resource. In most large organizations, where there are myriad divisions spread across a country, a continent, or all over the world. employees may have little time to interact with their colleagues. Sure, they do and will continue to interact with people sitting close to them or in their own department, but they will scarcely have the chance to interact with people from other, unrelated divisions. The employee newsletter will help draw them closer together.

Worried about content for the employee newsletter? Well, throw open a call for a volunteer editor and you will be surprised to find how many people are keen to start and continue an employee newsletter. In fact, you could pick good communicators from various departments and constitute a whole editorial team. If you have nothing to do with the printing/publishing/web business, you might need to find a freelance graphic designer who will do the design the employee newsletter for you on a monthly basis. If you want to make the employee newsletter professional that is! And as for cost, you don’t need to go in for a printed version. Make your employee newsletter an online one and e-mail it to all your employees!

Finally, what about the efficacy of the employee newsletter? You’ll be surprised to discover how employees take to it. To be honest, the employee newsletter is a two way communication device. While the management gets an opportunity to communicate policies, change in business structure and to make official announcements, the employees too can find a wealth of benefits in the employee newsletter. First and foremost, it will provide them with a platform from which they can air their grievances. By putting them in touch with their colleagues from other parts of the company, the employee newsletter will enhance camaraderie and cross organizational bonding. And finally, by offering them with some fun and entertainment at the office, it will make them happier, stress free, happy employee. And as every management guru worth his salt will tell you, happy employees make the most productive employees. And if setting-up and sustaining an employee newsletter is the way to go about it, why not?...

About the Author

Bill Brine is a recognized author of diverse articles on a wide range of topics relating to internet marketing and online business. At his website www.brincom.com you will find more free articles, and lots of useful tools, advice and services which will assist you in building a successful and profitable online business. Personal consultation and coaching is also available.

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